Mel is a new Iraqi e-commerce platform built around one idea: any merchant "regardless of technical skill" should be able to launch a professional online store without hiring a developer.
We designed the complete UI/UX for the platform, covering both the merchant-facing store builder and the customer-facing shopping experience.
The Store Builder
The core of Mel is its web builder. Merchants pick a template, customise it to match their brand, add their products, and go live, all within the platform. No code. No external tools.
- Pre-defined templates: a library of professionally designed storefront layouts merchants can apply in one click, each built for different product categories and brand styles
- Drag-and-drop editor: merchants rearrange sections, swap content, update colours and fonts, and preview changes in real time before publishing
- Product & inventory management: add products, set pricing, manage stock, and organise collections directly within the builder
The Customer Experience
Every store built on Mel inherits a fast, clean shopping experience "product browsing, cart, checkout" optimised for Iraqi shoppers and the local market.
The Design Challenge
A store builder is one of the most complex UX problems in software. The interface has to be powerful enough for a merchant who wants full control, yet simple enough for one who has never built anything online. Every panel, drag handle, and settings drawer was designed to communicate its function immediately, no manual required.
- Drag-and-Drop Store Builder
- Pre-Built Storefront Templates
- One-Click Template Application
- Real-Time Store Preview
- Product & Inventory Management
- Collection & Category Organisation
- Custom Domain Support
- Mobile-Optimised Storefronts
- Order & Sales Dashboard
- Storefront Branding Controls — Colours, Fonts, Logos
- Customer-Facing Shopping & Checkout
- Merchant Onboarding Flow
