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About the Project

Real Estate, Democratized

part. is a fractional real estate investment platform built for Alphabet Investment Firm, designed around one conviction: that property investment shouldn't be reserved for those with large capital.

The platform splits real estate assets into shares. Any user can buy into a property " whether with 100,000 IQD or 50,000,000" and immediately become a proportional owner. Revenue flows back to investors in two ways: when the property's market value appreciates, and when tenants generate rental income.

We built both the mobile app (iOS & Android) and the web platform from the ground up. The user experience was designed to feel as fluid and trustworthy as a modern brokerage, with a real-time portfolio dashboard, a live marketplace to buy and sell shares between investors, transparent property valuations, and instant payout tracking.

Behind the scenes, the platform handles fractional ownership records, multi-investor property ledgers, and regulated transaction flows, built for scale as the Iraqi investment market grows.

  • Fractional Property Ownership
  • Buy & Sell Shares in Real Time
  • Rental Income Distribution
  • Property Value Appreciation Tracking
  • Live Investment Portfolio Dashboard
  • Verified Property Listings
  • Instant Transaction History
  • KYC & Secure Investor Onboarding
  • Peer-to-Peer Share Marketplace
  • iOS, Android & Web Access
Part

How It Was Built

Our process
Market Research & Investment Model Icon
01 .
Market Research & Investment Model

We worked closely with the Alphabet Investment team to model the fractional ownership structure, defining how shares are priced, how returns are distributed, and how secondary-market trading between investors would work.

UX Design & Trust Architecture Icon
02 .
UX Design & Trust Architecture

Investment platforms live or die on user trust. We designed every screen to surface the right data at the right moment "property photos, valuations, ownership percentage, and projected returns" without overwhelming first-time investors.

Platform Development Icon
03 .
Platform Development

Built a shared backend powering both the mobile app and web platform, handling fractional ownership ledgers, real-time share pricing, transaction processing, and investor dashboards simultaneously.

Launch & Investor Onboarding Icon
04 .
Launch & Investor Onboarding

Rolled out to the Iraqi market with a structured onboarding flow that walks new investors through their first property purchase, from KYC verification to their first share transaction in under five minutes.

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Project Insights

Behind the
decisions we made.

The Core Challenge, Splitting Ownership Legally and Technically

Fractional ownership means one property can have hundreds of investors. Every transaction "buy, sell, dividend payout" has to be recorded accurately and reconciled in real time. We built a ledger system that tracks ownership percentages to four decimal places and processes distributions automatically when rental income arrives or a property is revalued.

Designing for First-Time Investors

Most of our target users had never invested in anything before. The onboarding UX went through seven iterations, simplifying the property detail page until a first-time user could understand their potential return and make a purchase decision without needing a financial advisor.

The Secondary Market

The most complex feature was the peer-to-peer share marketplace, where investors can sell their shares to other users at a price they set. This required real-time order matching, price discovery logic, and clear UI states for pending, completed, and cancelled listings, all running without friction on mobile.

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