Prime.

Prime is a real estate e-commerce platform built for Olive Tree — three products working as one: a mobile app for buyers, a web platform for browsing, and a management dashboard for Olive Tree to operate the entire marketplace. The idea was simple: buying and selling property should be as structured and transparent as any other serious purchase.

Mobile App for Buyers

Buyers interact with Prime through a native mobile app on iOS and Android. The app puts the full property marketplace in their pocket — they can browse the category tree, search by type and location, save properties, and move through the purchase flow without ever needing to open a browser. Notifications keep buyers updated on price changes, new listings in their saved searches, and the status of their enquiries.

Multi-Level Category System

Real estate is not one thing. Prime organises its entire inventory through a deep, multi-level category structure — residential, commercial, land, and beyond — with each level narrowing the search to exactly what a buyer is looking for. The category system is designed to scale as Olive Tree adds new property types and developments.

Built for Selling

Unlike a traditional property listing site where enquiries disappear into a form, Prime is built as an e-commerce platform — the property is the product, and the platform supports the full transaction:

• Detailed property listings — every unit listed with full specifications, media, location, pricing, and category classification
• Structured browsing — buyers navigate the category tree and filter to find exactly what they need
• Transaction flow — from initial interest through enquiry to sale, not just discovery

Management Dashboard

Olive Tree and their team manage the entire operation from a dedicated web dashboard. Listing creation, media management, pricing, category administration, listing approval, featured placement, and a sales pipeline view that shows interest and status for every active property — all in one place.