Switch Up.

Switch Up is a café and gaming center in Baghdad — high-performance gaming PCs, private PlayStation rooms, VIP suites, billiards, and a full café under one neon roof. We built its digital home: an immersive, fully bilingual website where visitors don't just read about the venue, they travel through it before ever walking in, then book a station in a few taps.

The brief wasn't a brochure. Switch Up sells an atmosphere — late nights, competition, and chill — and a flat website could never carry that. So we built the site as an experience in its own right, one that mirrors the energy of the space and turns a first visit online into a booking offline.

An Experience, Not a Web Page

The landing is a cinematic 3D journey — a real-time world built with Three.js that guides visitors through the venue's zones as they scroll, rendered with neon lighting and motion that echo the room itself. It's not a video; it's an interactive scene that responds as you move through it, setting the tone before a single word is read.

One Experience, Tuned to Every Device

A heavy 3D world can't run everywhere, so the site detects each device's capability and adapts. Powerful desktops get the full real-time 3D journey; phones and lighter machines get a fast, polished "classic" experience with the same content and brand — nobody waits, and nobody is left out.

The Whole Venue, Online

Every zone is here: high-performance gaming PCs (standard and VIP), private PlayStation rooms, VIP suites, billiards, and the café. Visitors browse live gaming stations with hourly pricing, specs, and real-time availability, explore a dynamic café menu organised by category, and move through a photo gallery of the real space — then book a station online in minutes.

Built for Baghdad, in Two Languages

The entire site is fully bilingual — English and Arabic with complete right-to-left support — so it reads and feels native to every visitor. Behind it sits an admin dashboard where the team manages stations, bookings, the full menu, the gallery, and site content from one place — keeping the experience fresh without touching code.